The Rise and Fall of Patagonia

Patagonia wants us to believe their business model was founded on a field of ethics and have ascended to the peak of ethical consumerism slowly over the course of the last few decades. However, while it seems true that the brand goes further out of its way to help the environment it seems to have come at a human cost - the Yvon Chouinard strategy, if you will. Repeated scandals of unethical working conditions caused them unending troubles over the last few years in the public eye , hindering their thus-far sustainable business success, despite the fact they are self reported and self corrected in almost every example. At least until recently Patagonia was under the unfortunate cycle where self policing became their biggest weakness, even if it was far better than the vast majority on the high street. Better the devil you know, as Kylie Minogue would say...at least that was until their recent scandal with drag queen activist Pattie Gonia whose lawsuit seemed to unravel their ethical perspective entirely despite the fact their lawsuit was justified 0:00 Intro 0:28 Ch. 1: Trailhead 6:27 Ch. 2: The Climb 13:07 Ch. 3: Charitization 19:00 Ch. 4: Dehumanisation 25:40 Ch. 5: Descent 31:30 Ch. 6: Pattie Gonia Beauty Channel: https://www.youtube.com/@underskinYT Patreon: patreon.com/understitch BUY MY BOOKS: ISABELLA BLOW BOOK: https://amzn.to/3ReT95M CHANEL BOOK: https://amzn.to/3WGDyi3 Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their edi