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The Best (And Worst) of Milan Fashion Week S/S 21
DescriptionRounding up Milan's S/S 21 digital and physical offerings, Calum Knight and Hetty Mahlich discuss whether the Italian centre of fashion is stuck in its ways. They note the successes of those who experimented with alternative mediums, from the GCDS virtual CGI runway and Jeremy Scott's front row featuring a miniature AMore
Rounding up Milan's S/S 21 digital and physical offerings, Calum Knight and Hetty Mahlich discuss whether the Italian centre of fashion is stuck in its ways.
They note the successes of those who experimented with alternative mediums, from the GCDS virtual CGI runway and Jeremy Scott's front row featuring a miniature Anna Wintour, to A-COLD-WALL*'s three-part film and Marni's creation of a global dialogue via their Marnifesto. With Versace, Fendi and Valentino choosing to hold live streamed runway shows, Knight and Mahlich also talk about what warrants a physical show in the current climate.
With the schedule overshadowed by the debut of Raf Simons as co-creative director at Prada, Milan also marked a turning point. Knight and Mahlich discuss what this new partnership means for the industry.
Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more.
Visit SHOWstudio: http://showst
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