Psy-Active Mutation - P.A.M. / Misha Hollenbach

SHOWstudio is proud to launch Psy-Active Mutation, a new fashion film showcasing the Spring/Summer 2015 collection from emerging lifestyle brand P.A.M. (Perks and Mini). Shot in real time by VHSC handycam, the film tells the story of human transcendence - 'a human 'alien' is found on a distant planet, embalmed, and sent off into the 'next life', shining and enlightened.' Directed by Misha Hollenbach and with a soundtrack by electronic music producer Lee Gamble, the atmospheric piece combines a retro sci-fi aesthetic with P.A.M's contemporary fashion.