Behind The Scenes - Name Is Love; Couture’21

Name Is Love; Couture’21 Streaming live on 18th September, Friday at 8:00 pm Opening show of the first-ever Digital Couture Fashion Week Of India Get Access: https://bit.ly/3msvqOZ Gaurav Gupta Studio is proud to open the first-ever-digital show in India at FDCI’s India Couture Week on 18th September at 8 pm. We discovered a narrative that stirs the existing dialogue, with love where boundaries are patched. Where narrow corridors of division, cults and definitions are pushed far and wide to make space for love—the only name that matters. The story is not shy, it's not angry. It aims to rise above the storm and focus all its light on love. Love: love for self, love for all genders, love for all body shapes, love for all ethnicities, love for all sexualities. Love for inclusivity. There is a new wave of social change in India which has been exposed only in pockets but hasn’t received a mainstream platform—the campaign is meticulously curated in order to uphold authenticity and capture a true sense of rawness which is vulnerable yet utterly endearing at the same time. While we were casting, we discovered beautiful stories where differences and sexualities were not just accepted but celebrated. We were enamored by these individuals’ sheer optimism; their experiences felt familiar yet bold and their stories needed to be heard. At Gaurav Gupta, we are honored to represent their courage, their candor, their honesty and their interpretation of love in its most real form. From a