Color Block Hair Tutorial: BOLD “DIP” Step by Step How-to

Fun, festival, color-blocked hair with the most playful vibe ever -- that’s the splash Joico Brand Ambassador Larisa Love is making with her very first shade collection for Color Intensity. Merging two exciting colors -- Limelight and Aqua Flow -- this “Love Dip” technique is a clever fusion of color blocking and dipping on pre-lightened hair; the perfect addition to fashion’s hottest hair-color looks. With the staying power of Color Intensity Shades (they last through 20 shampoos), and the breakthrough technology of Joico’s new Defy Damage Pro Series, this lively creation is vibrant, shining, and beautifully protected. Watch Love in action as she delivers her fun formula and step-by-step color technique; and see how she integrates Defy Damage -- instantly strengthening and rebuilding bonds, heightening product performance, and providing powerful (and immediate) damage protection right before your eyes.