Nick Knight discusses shooting Maison Margiela's 360º video: SHOWtech

Nick Knight is joined by SHOWstudio's Head of Fashion Film, Raquel Couceiro, and Junior Film Editor, Myles Hall to unpick the technical details of 360 fashion film 'Reality Inverse'. In 'SHOWtech', Knight, Couceiro and Hall discuss the trials and tribulations of shooting a film both in negative, and in 360 degree format. They reflect on Duckie Thot's role in the project, and ponder the film's soundtrack by Jeremy Healy which is both surreal and familiar, sampling Roy Orbison's 'Put Your Head On My Shoulder'. The 360 film showed at Knight's favourite London Gallery, The Serpentine where it could be viewed with VR headsets provided by Oculus. A short film created in collaboration with Maison Margiela, the work itself draws on Creative Director John Galliano's philosophies – unconscious glamour, dressing in haste and digital nomads – which he has been steadily establishing at the Margiela house. Featuring Margiela's iconic 'Glam Slam' bag, the film showcases Galliano's designs in motion utilising pioneering technologies. Watch here: https://bit.ly/2BXHTVs Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age.