The Cool Answer For Unwanted Yellow Tones In Blonde Hair

Love blonde hair that’s nice and icy? Want to instantly banish those brassy yellow tones that can creep into your investment hair color? With Joico’s Color Balance Purple collection, staying true to your hue has never been easier. Featuring SmartRelease Technology -- our one-of-a-kind liposome delivery system that continuously releases powerful Rose Hip Oil, Arginine, and Keratin for round-the-clock protection – the immediate, color-correcting formulas pack antioxidants and UV absorbers to help repair, strengthen, and protect hair. - Color Balance Purple Shampoo: With a gentle lather that instantly washes away undesirable brassiness, this corrective cleanser leaves hair cool, healthy, and protected. - Color Balance Purple Conditioner: Keeping brassy tones at bay from platinum-blonde and silver hair, this nourishing final step preserves your hair’s vibrancy and packs in the moisture prior to styling. Together, they offer immediate color-correcting results plus round-the-clock healthy hair protection….