FAUX PAX: Redefining Modern Beauty & the Humanisation of the Model

Meet FAUX PAX, the culture-forward modelling agency outlier, who made its mark with an impactful launch this summer at the ‘FAUX PREMIER’ held at St Leonard’s Church in East London. The launch featured the premiere of its first-ever editorial campaign and the exclusive reveal of its iconic model roster to a host of industry disruptors. Providing a platform to connect, this launch was more than just a celebration; it was a declaration of intent, shattering the mould and embracing diverse stories through the power of visual representation. Founded in 2024 as an antidote to the current industry standard, FAUX PAX aims to redefine what it means to be a model. Faith Guoga (F), the Director and Founder, and Saint (S), the Creative Director and Co-Founder, are committed to creating a more empathetic visual landscape where difference, diversity, and self-acceptance are the new standard. Boutique in size yet impactful in mission, they achieve this by collaborating with creatives and brands who share the same beliefs. https://www.fauxpax.com/humans https://www.instagram.com/faux___pax ILM: Produced by FAUX PAX Creative Direction – Saint and Faith Guoga Lead Stylist – Sasha Sergeeva Director of Photography – Hannah Fransson