"My city of lights" the new virtual reality experience

"My City of Lights,” the new VR experience offers an immersive reflection of Olivier Rousteing’s design journey. "Of course, we were never going to be satisfied with just throwing another opening party to celebrate Balmain’s first Italian address. For the launch of that new store concept, which is premiering on the prestigious Via Montenapoleone during Milan’s upcoming Salone del Mobile, my team and I were determined to do something special— something that truly reflects the distinctive DNA of today’s Balmain. The boutique’s interior, with its rich materials and classic touches, contains a multitude of allusions to the house’s Parisian heritage. To reflect other important strands of our character—our dynamic young spirit, embrace of new mediums and insistence on inclusion—my team and I developed a unique virtual reality experience called “My City of Lights,” which invites visitors to join me on a visually immersive journey tracking the creative milestones behind each Balmain collection. After donning the special Balmain VR headset that I designed in partnership with Oculus, visitors are transported to the beginning of a dream-like odyssey, where I will act as their guide. As we head off together to visit each of the metaphorical stations along the pathway of the creative process, I aim to help my travel companions experience and understand a bit of the fears, inspirations and emotions that I encounter each season when creating a new runway offering. In the end, this unique