THE HOUSE OF FENDI

For over 90 years, Fendi has been an internationally celebrated furrier and luxury goods fashion house lauded for their elegance, luxurious innovation and timeless quality production. The family owned house is particularly famous for their contributions to women’s fashion specialising in luxurious leather bags and fur coats. But fur was banned from the line a few years ago, a move many say was far too long in coming. Adele Casagrande and her husband Edoardo Fendi founded their famous fashion house in 1925 as a furrier and leather goods label. Their first major success was with their Selleria and handcrafted artisan bags. The established house was then passed on to the next generation, the famous dynasty of Fendi daughters. Anna, Franca, Carla and Alda Fendi built up the label their parents had started into an international style powerhouse known for its timeless, high quality goods. This had birthed an era for Fendi that was defined by a wonderfully feminine and elegant aesthetic. The famous Fendi daughter dynasty marked the first major leadership shift away from the house’s roosts, with the sisters fostering a young Karl Lagerfeld and introducing a fur aesthetic that has internationally influenced fashion. Significantly, Lagerfeld often works closely with Anna’s daughter and creative director, Silvia Venturini Fendi. The relationship between Lagerfeld and the Fendi family had since been an established and long-standing one, becoming the longest collaboration in fashion h