The Rolex Collection Bob’s Watches Will Never Sell | NOT FOR SALE

The Rolex book collectors have been waiting for: NOT FOR SALE takes you inside the Bob’s Watches private collection: 134 vintage Rolex watches that will never be sold. In this exclusive conversation, Bob’s Watches founder and CEO Paul Altieri sits down with Vintage Director Brandon Frazin to share the stories behind the vintage Rolex book years in the making: NOT FOR SALE: A Private Collection of Vintage Rolex Watches. The Bob’s Watches collection normally sits in a bank vault, unseen. This book — and this video — is the first time it’s being shared with the world: rare Rolex Submariners, vintage Daytonas, extraordinary tropical dials, and the legendary John Player Special Daytona. These are watches most collectors will never get to see in person. But the watches are only part of the story. Paul and Brandon discuss how the idea for a Rolex book began with a museum exhibit that never happened, why the collection was whittled down from 200 watches to the final 134 (including the half-dozen Paul Newman Daytonas that didn’t make the cut), and the personal histories that make certain watches impossible to part with. In this video, you’ll hear the stories behind: ▸ The book’s title: who came up with NOT FOR SALE, and why it fits ▸ The ultra-rare Rolex Submariner ref. 6200, one of only ~300 ever made ▸ The vintage Rolex Daytona a woman named Carol bought her husband for earning his pilot’s license, and hand-delivered to Bob’s Watches decades later, papers and all ▸ The Rolex t