Helgi Rúnar | Made for life

66°North and the Icelandic Red Cross are collaborating on a circular journey. The pre owned 66°North garments that the Red Cross receives are sent to our in-house repair service. The finished product is then returned to the Red Cross, which receives all of the proceeds. Helgi Rúnar is a young fashionista that scours the Red Cross and vintage shops of Reykjavík for old 66°North clothing. „It‘s probably the history. It‘s old and it works. It‘s a good, high-quality product. It‘s an obsession of mine,“ he says. „That‘s what is so special about these old items. There‘s no one else that owns a piece of clothing just like mine.“ Read more about the collaboration in our newest NORÐUR journal: https://bit.ly/3hrK2Aa Video by: Hörður Þórhallson & Þorsteinn Roy Jóhannsson