EDELINE LEE Autumn Winter 2015 Film

LONDON FASHION WEEK 22 FEBRUARY 2015 9AM - 7PM DRAF (DAVID ROBERTS ART FOUNDATION) For Autumn Winter 2015, EDELINE LEE was inspired by the idea of crossing between the physical boundaries of the art and fashion worlds. Entitled Pop Up Art Cut Out, Edeline has literally popped up inside and animated the space around The Violet Crab at DRAF, an exhibition directed by THAN HUSSEIN CLARK whose extravagant mise-en-scene is populated by over 60 works from the DAVID ROBERTS COLLECTION. The designer explains: “This season I was thinking about cutout and collage and the semiotics of the arrow. The idea of finding yourself on a map - “You Are Here” for this moment and for a reason, whether it be by direction, authority or choice. I was thinking about where the Edeline Lee woman wears these clothes and where she is going next…” Guests first encounter dresses hanging from Clark’s sculpture Prototype Coatrack (Mothers warn sons against leaving coats on the floor), 2015. Eight foot-tall abstract cutouts of this season’s girl, photographed by WENDY BEVAN, wearing the collection are placed in and amongst artworks by amongst others: Andy Warhol, Grayson Perry, Roy Litchenstein, Allison Katz, Claude and Francois Xavier Lalanne and Cindy Sherman. Around the corner, the actual girl stands and poses, bringing the cutouts to life. Throughout the clothes are displayed as still exhibitions on black stands. Finally, guests view the season’s campaign film, shot in the space by MARIE KRISTIANSEN. Th