Go Vocal For Local

#GoVocalForLocal with Taavi and Myntra! On India’s 74th Independence Day, Myntra celebrates the craftsmanship of local artisans. We encourage crafts and artists from the remotest corners of India to spearheads the “Vocal for Local” initiative. We undertake this endeavour with Taavi, our in-house lifestyle brand. In this process, we have partnered with more than 1,500+ artisans to sell apparel for men and women with traditional Indian embroidery. From Kolkata’s Kantha to Odisha’s Sambalpuri Ikkat, the collection of Taavi clothes on Myntra has something for everyone. We make sure that you receive quality outfits by collaborating with local artisans and NGOs, bringing traditional Indian textile and embroidery to the mainstream. Taavi and Myntra have a vision of capturing India’s millennial population and broadening the customer base for these local crafts. The brand makes for a perfect way of marrying the traditional but unorganised Indian textile and handicraft sector with modern fashion sensibilities. Shop for a variety of outfits from Taavi online and flaunt your desi style. Click here to buy Taavi clothes on Myntra - https://www.myntra.com/taavi For more such insights, Hit the Subscribe Button! You can also download our app and dive into the world of eye-catching fashion right away! https://play.google.com/store/apps/details?id=com.myntra.android ---------------------------------------------------------- LET’S CONNECT: Facebook: https://facebook.com/myntra Twitter: