Why Every Athlete Needs A Stylist

Athletes are becoming fashion stars, opening up an opportunity for teams to invest in the fashion space. Follow me on Twitch: https://www.twitch.tv/fashionroadman My E-Book: https://www.thefashionarchivemag.com/shop Patreon: https://www.patreon.com/fashionroadman Spotify: https://open.spotify.com/show/30khAeSML8vrmhrbCL86Ca Join My Fashion Discord: https://discord.gg/vW6vMz2eHq Website: https://www.thefashionarchivemag.com/ Social Media: https://linktr.ee/fashionroadman Join this channel to get access to perks: https://www.youtube.com/channel/UCVmPyrwjL0wepDhmvgzlOcA/join Donate To The Channel: https://monzo.me/odunayomichaelojo ___________________ MORE INFO When seven-time world champion Formula One driver Lewis Hamilton left his Mercedes-Benz team for Scuderia Ferrari, Mercedes found itself in a vulnerable spot. Not only had they just lost their best driver on the track, but they lost the gravity of his cultural force off-track. Hamilton has arguably become the biggest F1 star, with 39 million Instagram followers and partnerships with brands including Dior, Lululemon and Tommy Hilfiger. He’s one of the key facilitators for fashion getting involved in the high-tier racing class; now, Ferrari would bask in his glow. To move its cultural momentum forward, the Mercedes team had to come up with a plan. It quietly listed a “clothing executive” job, a hybrid styling and fashion partnerships role. By early 2025, Eleanor Coleman had been hired as the team’s first-ever styling and