Masterstroke Stories - Bewakoof

BEWAKOOF and their inspiring journey started in 2011 in a small hostel room at IIT Bombay. Fuelled by a grand vision to revolutionize youth fashion with expressive designs, BEWAKOOF has evolved into a prominent name in the industry. In our latest edition of #Masterstroke, Tales of Partnership series, we’re thrilled to feature CEO and Founder Prabhkiran Singh as he unveils how collaboration with Myntra has been instrumental in reaching a broader audience of Gen Z consumers, shaping the brand's trajectory. He also gives a sneak peak into BEWAKOOF’s latest collection for EORS and more. Don’t miss out on this journey of innovation and style. Watch their full video and learn more about BEWAKOOF’s story and how they are transforming the Indian market. The 20th edition of EORS will feature more than 30 lakh trend-first styles across 8800+ brands. #MyntraEORS20 #MyntraEndofReasonSale #Masterstroke #MyntraRisingstarprogram