Why Every Creative Is Being Forced to Think Like a CEO

Lately I've been thinking about something that's happening across a lot of creative industries; creative directors are being asked to think less like artists and more like CEOs. I started thinking about this while watching the recent luxury fashion shakeups, especially Jonathan Anderson taking over Dior. It feels like creative directors aren't just expected to make great clothes anymore. They're expected to understand branding, marketing, social media, merchandising, customer psychology, global markets... basically everything. Fashion just happens to be the lens I'm looking through, but I think this applies to almost every commercial creative field, from movies, to music, even video games. I see it in my own industry, and I have some concerns about the future of creative work. As always, I'd love to hear your thoughts. Have you noticed this happening in your own industry? Is this just the reality of modern business, or are we putting too much pressure on creatives to be marketers, strategists, and executives all at once? 00:00 - Creative Work is Changing 02:39 - The Old Model - Creatives Focusing on Design 05:31 - The New Model - What Creatives Are Being Asked to Do 12:50 - Brands Falling Back to Celebrity and Intellectual Property 15:35 - Is It Too Much to Expect of Creative Directors? 19:11 - Creatives Taking Risks - A New Hope 20:43 - Outro #creativity #creativeprocess #jonathananderson #jonyive