Is Huda Beauty's Ube Powder Actually Good… or Just a Gimmick?

Huda Beauty has just introduced a bold new shade to its iconic Easy Bake Loose Powder lineup—Ube Birthday Cake, a vibrant purple hue. Is it actually good or just a gimmick? To cut through the hype, I put the powder to the test. Since its debut in 2018, Easy Bake Loose Powder has gained a loyal following, but Ube Birthday Cake stands out as the most striking shade yet. The inspiration comes from Kattan’s personal tradition of celebrating her birthday with her favorite ube cake. (For those unfamiliar, ube is a purple sweet potato native to the Philippines.) With its electric lilac tone with subtle pink undertones, Ube Birthday Cake maintains the same silky, blurring formula that gives a flawless, airbrushed finish. In this video, I’ll be diving deep into my thoughts on this powder—hope you enjoy the review! Shop OFRA x Smitha Deepak here: https://bit.ly/42c1QVe Use Discount code SMITHA at checkout for $$ Off! 💄Master Your Makeup, Book a Session with Me: https://bit.ly/3ZEiOdd ❤️Products used in this tutorial (in order): Milani concealer (Warm Beige) https://howl.link/xrs8s77pqaetu Huda Beauty Easy Bake Loose Baking Setting Powder (Banana Bread) https://howl.link/aj0zcnxkkos2j Huda Beauty Easy Bake Loose Baking Setting Powder (Ube Birthday Cake) https://howl.link/hjuvwkyy7qyta Brushes and Sponges I Use: https://amzn.to/4jDbPJv Camera & Equipment: https://amzn.to/40X5thk My Amazon Storefront: https://www.amazon.com/shop/smithadeepak All in One Makeup Brush Sets I use: ht