Browns founder Joan Burstein on Her Legendary Boutique 'Retail is detail' | In Fashion

Joan Burstein, affectionately known as 'Mrs B' or the 'fairy godmother of fashion', founded the pioneering London boutique Browns in 1970 at a time where most still had their clothes made. Despite changing the face of consumer fashion, perhaps her most important contribution has been her unrelenting dedication to supporting young talent. The first to stock John Galliano, Alexander McQueen and Hussein Chalayan, Burstein talks to SHOWstudio about her many years in the business. Interviewed by SHOWstudio’s editor Lou Stoppard on 22 May 2013 for SHOWstudio's In Fashion series. In Fashion is the SHOWstudio interview series profiling the individuals shaping the ever-changing landscape of contemporary fashion. https://www.showstudio.com/projects/in_fashion Listen to the full conversation on the In Fashion podcast: https://podcasts.apple.com/gb/podcast/in-fashion/id1828171048 https://open.spotify.com/show/52vjM15G4HPaV4Sxw5bium?si=VF_keOQ3TZ2KQHo3pHdvFA Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creativ