Inside Retail: Savage X Fenty Podcast - For Every Body

Has there ever been a bigger cultural disrupter than Rihanna? When she burst into the public eye 15 years ago with her hit "Pon De Replay" the charts were dominated by Top 40 mainstays like Mariah Carey and Kelly Clarkson. Since then she's had 14 number one songs, won 9 Grammy's and is the wealthiest female artist in the world. Her biggest influence as a global superstar though may be her lingerie brand, Savage X Fenty, still only four years old but already synonymous with being inclusive to everyone regardless of size, gender or ethnicity. On this episode of the Inside Retail Podcast, Grace Hill talks to Natalie Guzman, Co-President & CMO of the brand about Rihanna's hands on approach and the ways the company continues to set the trends that so many others in retail are chasing.