Selling to Online Marketplaces: Inside Retail Talks with Crocs

Digital marketplaces, from Amazon and Zalando in the west to JD and Alibaba in the Asia-Pacific make up 60 percent of all e-commerce sales across the globe. To discuss the topic of how brands can approach and maximize this channel, Grace spoke to Rebecca Lacerda, Head of Digital marketplaces at Crocs. She uses her experience at the iconic shoe brand to explain how brands can engage with marketplaces, what the pitfalls are bets to avoid and where she sees the future of digital marketplaces going.