AMIRI Pre-Fall 2025 Campaign

For Pre-Fall 2025, all roads lead to California, where off-duty actors and mainstays of the Hollywood scene beam under the bright marquees of the Sunset Strip. The campaign captures idealized scenes of summer, inspired by Los Angeles– the home of AMIRI, and the brand’s source of inspiration. Creative Direction: Mike Amiri Photographer/Director: Bon Duke Brand Direction: Nima Zaribaf Casting Director: Noah Shelley Production: Farago Projects Set Designer: Maxim Jezek Director of Photography: Cooper Lichacz Stylist: Michael Vasquez Hair: Clarissa Nyomi Makeup: Kendell Cotta Music: Eddie Holman “I Love You” Discover the Pre-Fall 2025 collection now on amiri.com and at AMIRI flagships.