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Coach Fall 2026 Presented at NYFW
DescriptionA Note from Coach Creative Director Stuart Vevers: This collection looks to American fashion as a mindset beyond the bounds of geography—one that extends from Seventh Avenue sportswear to utilitarian workwear, and from youth counterculture to the dreamscape of old Hollywood films. It exists in iconography, and memory,More
A Note from Coach Creative Director Stuart Vevers:
This collection looks to American fashion as a mindset beyond the bounds of geography—one that extends from Seventh Avenue sportswear to utilitarian workwear, and from youth counterculture to the dreamscape of old Hollywood films. It exists in iconography, and memory, and certain experiences we all share.
This past Christmas, I was watching The Wizard of Oz with my children (something I’ve done since I was a child myself) when something struck me: the fear, joy and hope of one’s world suddenly evolving into complexity and color is universal. No matter who we are, we step through the threshold together.
With its transition from haunting Film Noir sepia to brilliant, Oz-ian Technicolor, this season channels a shared sense of optimism as we follow a new generation into their next adventure. Using crafts with a sense of history, we continue a conversation that connects youth countercultures across decades. Well-worn fabrics and repurposed leather baseball gloves pair with tailored jackets turned inside out to reveal printed linings and high-waisted, A-line checked skirts. We embrace the continuous reinvention of what it means to be young and forward-looking, resourceful and creative.
Films like The Wizard of Oz belong to all of us, and give many a shared sense of belonging. I feel the same way when I pick up a varsity jacket from the 1940s or a pair of ‘90s skate shorts. I have no firsthand experience with these American fash
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