Rethinking Success Metrics for Brand Ambassadors | #BoFLive

As traditional metrics on social media — like impressions and engagement — give way to new indicators of resonance and cultural effect, brands are rethinking what a successful influencer marketing strategy looks like on social platforms. Join us on Wednesday, July 2 at 16:00 BST / 11:00 EDT for our next #BoFLIVE. In this edition, BoF’s content strategist, Shenel Wickramaratne, along with Launchmetrics’ chief marketing officer, Alison Bringé, Moschino’s global head of marketing, Nicole Baum, and founder of Beyond Luxury Group and co-founder of Memora, Carlota Rodben, will discuss the new rules of brand ambassadorship — to better understand the full impact of celebrity and influencer partnerships. The discussion will also explore how resonance — not reach — is now defining success within the influencer economy, as detailed in Launchmetrics’ latest report — “Brand Ambassador Marketing 2025.” Alison Bringé, Chief Marketing Officer, Launchmetrics Nicole Baum, Global Head of Marketing, Moschino Carlota Roden, Founder, Beyond Luxury Group in conversation with Shenel Wickramaratne This #BoFLIVE is brought to you in partnership with Launchmetrics. BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitt