How These $200 Dr. Martens Look-Alikes Gained a Cult Following | WSJ Coveted

Dr. Martens work boots are everywhere. But some vintage pairs are marked ‘Dr. Martens by Solovair’ – revealing a quiet history between two bootmakers who have gone down very different paths. WSJ explains how Solovair kept production in England and found a cult following amongst footwear enthusiasts. Chapters: 0:00 The story of the workboot 1:44 Solovair’s history 3:40 Production process 4:25 Solovair’s quality 5:58 Business plan and the brand 7:40 Solovair's reputation WSJ's Coveted highlights the precision and process behind expertly-crafted cult favorites — from the pencils beloved by Disney animators to the sushi knives breaking thousands of years of Japanese tradition. These stories show how the smallest everyday items can be transformed into the ultimate luxury splurge. #Boots #DrMartens #WSJ