How to Reach the Elusive Chinese Millennial? | Angelica Cheung | #BoFVOICES

Editor-in-Chief of Vogue China, Angelica Cheung sits down with Imran Amed to discuss how to reach the elusive Chinese millennial. VOICES is BoF's new annual gathering for big thinkers in partnership with QIC Global Real Estate. https://www.qicgre.com Join the conversation using #BoFVOICES. More VOICES Videos ► Creativity in the Digital Age with John Galliano and Tim Blanks: https://youtu.be/J5t41SySiP4 ► Global Voices Award: An Iconic Career In 10 Iconic Images with Mario Testino and Imran Amed: https://youtu.be/rcdBMX7YOyk ► How Fashion Became About Power And Lost Its Ability To Dream, James Scully: https://youtu.be/5L5uYojEJTw ► Diversity And Inclusivity With Joan Smalls, Hari Nef, Ivan Bart and Tim Blanks: https://youtu.be/iByfxqizk6c ► The New Role Model: Why Feeling Good Is The New Good With Amber Valletta and Tim Blanks: https://youtu.be/mSkceh5pNq4 ► Why Health & Wellness Is The Fashion Industry’s Biggest New Competitor with Jason Wachob, Amanda Chantal Bacon, Neil Grimmer and Dr Nigma Talib: https://youtu.be/6O9EEwg0lbc ► The Entire World is Watching Fashion So What Do We Want Them To Know, Eva Kruse: https://youtu.be/6t90mzK6cR0 ► Rethinking And Rewiring The Fashion System With Imran Amed Carlo Capasa, Steven Kolb, Pascal Morand and Caroline Rush: https://youtu.be/fQwGgnjtNZE ► Building The Stores Of The Future with Imran Amed, Stuart Miller, Sandrine Deveaux and Richard Found: https://youtu.be/QododjXbZIw Subscribe to The Business of Fashion ►► http://bof.bz/9DZ