Brandon Maxwell celebrates a joyous Americana for S/S 20: Is it fantasy or reality? - Live Review

Journalist Katharine K. Zarrella reviews the Brandon Maxwell S/S 20 Womenswear show live from New York. Zarrella discusses Maxwell's career alongside Lady Gaga, his new feelgood Americana aesthetic - introduced in the pink set, dancing and music - and the introduction of menswear to the brand. Commenting on a shift within the brand, Zarrella notes on the seemingly new direction that Maxwell takes with this collection. Fantasy rooted in reality. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio/ Shop our selection of art and books: https://shop.showstudio.com/ Shop our designers: https://www.machine-a.com/ #studio #BrandonMaxwell #NYFW #