CHANEL N°5: Inventing the Dream, A Visual History of the World's Most Iconic Perfume

CHANEL N°5's campaign films are highly anticipated cultural moments. The latest, by Hollywood director Luca Guadagnino, stars Margot Robbie, with co-star Jacob Elordi. Tracing CHANEL N°5 unforgettable visual history, collaborating with legendary image-makers and unforgettable ambassadors, Nick Knight speaks to Thomas du Pré de Saint Maur (Head of Global Creative Resources for Chanel Fragrance & Beauty). They talk about choosing Margot Robbie as the perfume’s new face, working with Guadagnino, brand values and the most memorable N°5 films from the past. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio/ Shop our selection of art and books