041 Vikki Kavanagh - THE OUTNET'S Secret Weapon

Vikki Kavanagh is the Global Buying and Merchandising Director at THE OUTNET, the sister e-commerce website to Net-a-porter and Mr. Porter. And the reason she has held that venerable position at the company for almost three years now is because she is a true buyer’s buyer.What I mean by that is that she has the art of buying coursing through her veins. Since she was a teenager she has been fascinated by this aspect of the fashion industry. And it was right out of school, at her first job working in a House of Fraser department store, where she first laid eyes on the glamours women who were crisscrossing the world ordering up the stock that would line the shelves of the store in the season to come, that she knew that being a buyer was going to be her calling.She liked the idea of finding just the right products for the people who frequented the store she worked for, be that online or within the walls of a storefront. To find for them both the things she knew they would need, but also those they didn’t know they needed until she found it for them and those items that they didn’t need at all, but wanted, and couldn’t live without. Over the years, she has proven herself to be very skilled at being in tune with her customers. Be that buying for Fenwicks, House of Fraser, Harvey Nichols, the fashion e-tailer Very Exclusive or The Outnet. THE OUTNET, which just celebrated its 10 year anniversary, has become so much more than just a place where the end of season stock goes on sale. I