#D2KIDS SPRING/SUMMER 2025

Class is in session: the Spring/Summer 2025 Kidswear campaign from Dsquared2 puts an exuberant spin on last day of school traditions. The project sees the brand reunite with a frequent collaborator, photographer Giampaolo Sgura. The new Kids collection brings the brand’s signature celebration of distinctive personalities and individual style archetypes to the many motions of young life and learning. Anchored by iconic denim, references to sportswear - from baseball to rugby and dance - offer plenty of comfortable style to move around and be free in, while evening wear brings playful glam embellishments to mini-me takes on classic sophistication. Capturing this spirit, the campaign imagery takes the nostalgic form of a school yearbook. Sgura’s rich group compositions draw on environmental storytelling to craft an action-packed snapshot of a lived-in classroom. Similarly, the styling plays on grade-school paradigms - the class clown, the sports star, the future professor - rewriting these codes to uplift a joyful sense of individual personality while pointing to an inclusive community. Alongside the group shots are the single picture-day portraits, putting a whimsically stylish spin on the familiar tradition as each kid steps up to get their moment in the spotlight. Whether it’s adults or kids, storytelling is at the heart of the Dsquared2 universe, and this latest campaign forms another chapter in the brand’s unfolding journey of multifaceted personal style. As the new sem