How to prepare for trade shows?

Time is of the essence when attending a fashion trade show. How can you make the most of it to grow your business? Find out all you need to know with our guests: Beryl Amar-Aigbe is the CEO of Story London and BeSaz Boutique, Pamela Shiffer is the Founder and Director of her eponymous retail business in Primrose Hill, and Yathu Kanagaratnam is the CEO of City Goddess. In this captivating discussion, we explore the dynamic world of trade show preparation, uncovering practical tips, industry trends, and expert advice to equip businesses with the knowledge they need to maximise their presence and thrive in the fast-paced realm of trade shows.