Levi's®: Abhimanyu Alsisar | We Are Original

Abhimanyu Alsisar isn't quite what you'd expect from a modern day prince. Officially known as the Raja of Khetri, Alsisar comes from a long line of Indian nobility who are primarily known for patronizing the music and art of Rajasthan. He is upholding the family tradition with Magnetic Fields, one of India's most celebrated electronic music festivals, which takes place every December among the dunes of Rajasthan at Alsisar Mahal, Alsisar's family home, palace and hotel. Abhimanyu straddles the worlds of Indian nobility and entrepreneurship with ease, and it is this ability to consolidate the old and the new, the traditional and the modern, which makes him entirely original - and the perfect fit for the Levi's We Are Original campaign.