What is Happening at Tom Ford, Prada and Moschino? | MFW S/S 24 Review

In our MFW Day 2 round-up, editor Hetty Mahlich discusses shows that all looked at brand DNA, and what's left of a 'brand identity' once its creative director jumps ship? Tom Ford staged its first show without the man himself, with his successor, Peter Hawkings, deciding to hark back to the glorious 1990s, paying tribute to Ford's Gucci 'sex era' just as Jeremy Scott's input was nowhere to be seen at Moschino. Instead, the brand brought in four stylists to interpret the house for its 40th anniversary - as expected, all took dramatically different approaches. For Prada, although there was no evidence of trouble in paradise, the brand's beloved design director Fabio Zambernadi took his final bow after a collection that Mahlich thought was a celebration of 'key Prada-isms', noting a touch of Miu Miu present, too. 0:00 - 05:21 Prada 05:22 - 11:32 Jeremy Scott 11:38 - 19:03 Tom Ford Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexa