AMIRI Autumn-Winter 2025 Campaign

Hollywood Noir - at night, after dark. The AMIRI Autumn-Winter 2025 campaign unfolds as a nocturnal epic, captured in moving and still images against a neon nightscape of Los Angeles.   Inspired by the cinematic visions that have shaped our perceptions of Hollywood across a century, the campaign plays out through a series of short narrative films, individual scenarios that explore our ideas and ideals of Los Angeles. Intricately scripted and choreographed, shot on 35mm film by Drew Daniels (Anora), they fuse nostalgic nods to the glamour of the past with the dynamic energy of now, in lushly-colored visuals with a dream-like quality.   Starring Miles Caton – renowned for his breakout role in Ryan Coogler’s Sinners – and Lucky Blue Smith, each plays a heightened version of themselves, adopting their own persona as a new unique character, an urban idol captured in twilight, with cameos from Keith William Richards and Inde Navarrette. Nara Smith lends her voice in a reflective narration over the scene with her husband, Lucky Blue, adding a layer of intimacy and perspective. The short films, directed by Todd Tourso, each follow one of these singular figures, capturing a fragment of their perspective of a single unfolding night in the City of Angels. An introspective moment on a rooftop, moments from a word-of-mouth Hollywood hideaway, a moment of reflection driving through a darkened city. Each of their arcs offers a different view on life, and on the Hollywood dream.   Opulent,