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Balenciaga Spring 2022 The "Clone" Collection Real Time Reaction Fashion Show Review
DescriptionDesigner Demna Gvasalia titled his Spring 2022 collection “Balenciaga Clones” for the august fashion house. And there was so much cloning going on in this show. Demna’s favorite model Eliza Douglas, who has opened every show the designer has done for the house since he got there, was the superimposed face on every modeMore
Designer Demna Gvasalia titled his Spring 2022 collection “Balenciaga Clones” for the august fashion house. And there was so much cloning going on in this show. Demna’s favorite model Eliza Douglas, who has opened every show the designer has done for the house since he got there, was the superimposed face on every model on the runway. A dream concept for many designers I imagine. And the clothing too felt cloned as they were a lineup of Demna’s greatest sartorial hits.
On the screen, which was the only way to view this collection in the current state of the world, the offering was pretty classic Demna era Balenciaga. With the added bravado of the designer’s take on the Gucciaga collaboration that was first unveiled on the Gucci catwalk back in April. This time it was the designer’s turn to twist on its head the codes of the Italian house so that its famed double Gs became double Bs and the brand’s logo bags were spraypaint tagged to say that they were not Gucci.
There was a lot going on behind the scene of this show, in terms of digital and tech, to make this presentation looked so polished. Apparently, the video producer Quentin Deronzier used things like photogrammetry, planar tracking, rotoscoping, machine learning, 3D modeling, and C.G. grafting of Douglas’s face to create the disconcerting doppelganger effect. But for those who didn’t have early access to a technical press release or a pre-show private interview with the designer, to give them a heads up about all th
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