Photographer Alice Hawkins on Her Alternative Approach to the Fashion Image | In Fashion

When Alice Hawkins first began taking photos for i-D out of university, she was too scared to enter the party she was meant to shoot. The London-based photographer has always had an alternative approach to fashion image, shaped by her own ideas of glamour and elevating the everyday. Hawkins talks to SHOWstudio on how she finds her subjects, femininity, and rejecting being 'fashionable'. Interviewed by SHOWstudio’s editor Alexander Fury on 3 February 2011 for SHOWstudio's In Fashion series. In Fashion is the SHOWstudio interview series profiling the individuals shaping the ever-changing landscape of contemporary fashion. https://www.showstudio.com/projects/in_fashion Listen to the full conversation on the In Fashion podcast: https://podcasts.apple.com/gb/podcast/in-fashion/id1828171048 https://open.spotify.com/show/52vjM15G4HPaV4Sxw5bium?si=VF_keOQ3TZ2KQHo3pHdvFA Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Cha