Faye McLeod on Luxury World-Building, One Window at a Time | The BoF Podcast

Faye McLeod has built a body of work that sits at the intersection of retail, image-making and brand building. During her 16-year tenure at Louis Vuitton, she created some of the luxury industry’s most visible physical expressions – from windows and façades to fashion show sets. In that time, she helped define how the house translated its image from the runway and the archive into public-facing experiences around the world. “I love the fact that the windows are a democratic space. You’re talking to the people on pavements – people can love it or not, and that’s okay,” she says. “You can’t retouch or hide anything. You’ve just got to be authentically you. And I think that’s what I’m really good at – being just me.” Now in a new phase of her career, McLeod is building her studio, Closer, bringing her special mix of emotion, world-building and collaboration to other brands and clients. On this week’s episode of BoF Podcast, McLeod joins BoF founder and CEO Imran Amed to discuss her path into window design, the emotional logic behind her creative process, and why she decided this was the right moment to strike out on her own. Subscribe to BoF’s YouTube channel to never miss a video. Look out for more VOICES videos coming soon, bringing you the best of our annual global gathering for big thinkers. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram