Silver-Cloud Blonde Technique with Matt Beck

Cool is the new blonde, and no one does it better than Joico's Digital Brand Educator, Matt Beck, who transforms a head of brassy highlights into a shining example of today's buzz-worthy "grey" vibe. Using Blonde Life Lightening Powder for rocket-fast lift without damage, and LumiShine Dimensional Deposit color in a silvery-blue hue, Beck bumps up a super-cool shadow root with mega shine that shows off perfectly healthy hair. To learn more about Blonde Life Lightening Powder and Joico's full lightener offering, visit: http://www.joico.com/joico-products/haircolor/lighteners/ To learn more about LumiShine, visit: http://www.joico.com/joico-products/haircolor/lumishine/