Crafting Desire: Unboxing the Emotional Journey from Jewel to Story

Speaker: Moritz Kettler (Zalando, Germany) With a passion for crafting engaging user experiences that resonate on an emotional level, Moritz Kettler has been at the forefront of large-scale system design and UX innovation for the past 15 years. At Code and Theory in New York, Moritz spearheaded award-winning large-scale digital transformations across diverse sectors—including News and Media Publishing (with giants like the BBC, NBC Sports/News, and National Geographic), Hospitality and Real Estate (transforming experiences for Motel 6 and La Quinta), Education and Government (reimagining NY.gov and the US Chamber of Commerce), and e-commerce (enhancing luxury digital retail experiences for brands like Cartier)—has set industry benchmarks for digital excellence. For the last two years, Moritz has channelled his extensive publishing expertise into fashion e-commerce as Director of Product Design at Zalando, Europe's premier fashion destination. Since joining, he has scaled up a new editorial practice and recently launched 'Stories on Zalando,' a groundbreaking platform that fuses cultural storytelling with e-commerce, driving both inspiration and engagement. This initiative has not only solidified Zalando's position as a trendsetter in fashion tech but has also established a new paradigm for storytelling in online retail to enrich the customer journey.