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Choose Wool

John SmedleyTailoringWatch on YouTube

Sep 17, 2025 · 168 views

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Format
Campaign
Category
Clothing
Houses
John Smedley
Materials & techniques
wool

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For centuries, John Smedley has celebrated the beauty, resilience, and sustainability of British wool. In 2025, we proudly continue this legacy with our new campaign: Choose Wool. Wool is not just a fibre. It is a story of British farmers, spinners, and knitters — of sustainable practices, natural luxury, and garmentsMore
For centuries, John Smedley has celebrated the beauty, resilience, and sustainability of British wool. In 2025, we proudly continue this legacy with our new campaign: Choose Wool. Wool is not just a fibre. It is a story of British farmers, spinners, and knitters — of sustainable practices, natural luxury, and garments designed to be treasured for life. By choosing wool, you’re choosing to support local communities and to invest in timeless design.

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