Prada Fall/Winter 2026 Eyewear Collection | Chen Haoyu in “Simple Stories”

The simple, the honest and human inform “Simple Stories”, the Prada Fall/Winter 2026 campaign. Prada Ambassador Chen Haoyu is portrayed with Prada Eyewear in imagery that valorizes the extraordinary within the ordinary. Normalcy is captured and preserved through a cinematic lens, creating fragments of an alluded personal world. Instinctive posture and natural attitude bring an expression of individuality to each image, reflecting the campaign’s exchange between actuality and fantasy, still life and portrait. Creative Directors: Miuccia Prada and Raf Simons Film Director: Barry Jenkins Campaign Creative Direction: Ferdinando Verderi Cast: Chen Haoyu #PradaFW26 #PradaEyewear #Prada Subscribe to Prada’s YouTube channel: https://www.youtube.com/@Prada Follow Prada on Instagram: https://www.instagram.com/prada/ TikTok: https://www.tiktok.com/@prada Facebook: https://www.facebook.com/prada X: https://x.com/Prada