Bershka | DNMLAB

Customise your Join Life denim with efficient laser-powered technology. No one styles denim like you do. And now Bershka gives you the chance to put your spin on your next pair of denims when you buy them online – all in a more sustainable way. Launching this month, Bershka’s DNM LAB capsule collection offers the freshest new denim styles, plus the option to customise them before you complete your order. The best bit? The collection uses more sustainable denim and efficient customisation techniques. The collection consists of shorts, jeans and jackets for guys and girls. They all carry Bershka’s Join Life label and are made with 100% ecologically grown cotton. And, in collaboration with Jeanologia, they can be customised with laser-powered technology that uses less water compared with other techniques. In a super-simple online process, you can choose your fave denim style, then select your customisation – either licenced prints of the Nirvana smiley or Evangelion anime characters, which get lasered onto your garms, or distressed effects that rip your denims just way you like them. Jeanologia is the world leader in sustainable and efficient finishing technologies for textiles. Its disruptive technologies help to reduce water use, energy consumption, emissions, and waste guaranteeing zero contamination. This is denim like only you would do it.