HELIOT EMIL ‘Eigengrau’ AW2025 Paris Fashion Week Runway Show

AW25 ‘EIGENGRAU’ The collection titled ‘EIGENGRAU’ explores the concept of seeing details in light. The word describes the subtle gray color you see when you close your eyes, a phenomenon known as “eye gray”. The collection is an invitation to delve into the unseen depths within ourselves and our surroundings. You can try this yourself, close your eyes, but look at the color, it's not black, it's a gray-ish hue. This subtle, ever-present gray arises from a unique protein in the eyelid that influences our perception of light, hinting at an inner vision untouched by external light sources. With each piece in the collection, HELIOT EMIL channels the essence of this phenomenon, merging structured silhouettes with softened, monochromatic tones that blur boundaries between form and function. Through innovative materials and layering, the collection evokes the quiet textures of materials, an exploration of the delicate balance between surfaces of materials and light. Minimalist yet complex, this collection embodies the allure of introspection, mixing the art of being able to tell two tones of black apart merely by focusing on the textures and their interaction with the light. Creative Director: Julius Juul Business Director: Victor Juul Styling: Julius Juul Art Director: Davide Francesco Cabra Production: Martina De Pretto Video & Photography: Seth Nicolas Sound Design: JR Kincaid Hair & Make-up: Carlos Cereceda Models: Angie Symphony @ Elite Copenhagen Marius H. @ Nisch