115. Fashion Buying – from Rachel from Friends to TikTok Trends

What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the tools buyers have for strategic decision-making. VP of WGSN Fashion, Francesca Muston, and WGSN Director of Fashion, Monisha Klar discuss the process of fashion buying and the trends directing the future of fashion. With WGSN’s fashion buying platform launch, we discover future-proof trend decision intelligence and buying-specific forecasts following the product-to-market lifecycle. Take a break and listen in on how to make well-informed decisions, lead a buying team, and manage the day-to-day operations of specific categories.