RE:GENERATION | KAPPA x BWT ALPINE F1 TEAM 2022 COLLECTION

A few weeks after the announcement of its entry into the world of motorsport and more particularly Formula 1, Kappa® unveils today the new BWT Alpine F1 Team 2022 collection. The product launch campaign is unveiled through a photoshoot and a video featuring the collection's flagship product: the driver jersey. Indeed, for this first year of collaboration Kappa launches a range of jerseys inspired by those made by the brand for its most prestigious soccer clubs. These jerseys are designed with Kombat™ technology, Kappa's flagship technology for over 20 years, will be worn throughout the season by Esteban Ocon and Fernando Alonso on the sidelines of the Grand Prix. This content also unveils the 'Team Kit' range, which offers clothing, footwear, and accessories designed and manufactured for the team's teams using cutting-edge technologies developed by Kappa® R&D. Finally, you can also find a Fanwear range dedicated to the team's supporters, with more refined products, proudly displaying the colors of the BWT Alpine F1® Team. Follow Kappa to discover more. http://www.instagram.com/kappa​​_sport http://www.kappastore.fr CREDITS: Film direction: ZAK Production: ZAK Creative direction: ZAK Photography: Khalil Musa