Berluti - Berluti x BWT Alpine F1

In 1955, a young man passionate about competition named Jean Rédélé formed an automotive brand, then went on to design the legendary A 110 car. The company has evolved into @AlpineCars and embodies passion, innovation and excellence in Formula 1. A story that mirrors Berluti’s, the Maison founded in 1895 with a unique shoe design - the Alessandro - that today provides a complete, head-to-toe wardrobe for modern men with a focus on craftsmanship, traditional know-how and cutting-edge technique. For the 2022 season, both brands are joining forces in a partnership that will see the and drivers Fernando Alonso and Esteban Ocon and Alpine Executive Team dressed in Berluti on selected occasions, through an elegance kit that includes the new Eden lace-up, the classic Playtime sneaker and the iconic Alessandro lace-up court shoe, both displaying an Alpine-inspired blue patina. Berluti has also designed a one-off, made-to-measure case to contain the team’s steering wheels. Made from Venezia leather and sporting a vibrant blue patina inspired by the legendary Alpine’s A110 colour, this unique object is a first for Berluti and for Formula 1.