The rise, controversies, and comeback of Glossier

The rise, fall, and REBIRTH of Glossier. OTHER BRAND STORIES: Charlotte Tilbury: https://youtu.be/zoXN-Fg2rHw?si=OTa5EWqBXf_HX05B ELF: https://youtu.be/AjEyGd7VDmg?si=RhjijnLYCQYyzSZb Rhode: https://youtu.be/ievMFXN27_I?si=d1tHBWec-x0VBAxh Patrick Ta: https://youtu.be/fsCAaWQeIUI?si=bzsYCkl4Ko0gxpDR Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glosser by Marisa Meltzer https://www.simonandschuster.com/books/Glossy/Marisa-Meltzer/9781982190613 REFERENCED: https://www.thecut.com/2016/07/non-pink-pink-color-trend-fashion-design.html https://www.nytimes.com/athletic/2344965/2021/01/27/wnba-glossier-sue-bird-seimone-augustus-beauty-marketing/ https://www.forbes.com/sites/jannamandell/2018/02/05/has-millennial-cult-favorite-beauty-brand-glossier-jumped-the-shark/ https://www.bloomberg.com/news/articles/2024-06-26/how-glossier-you-perfume-became-the-fragrance-everyone-is-wearing?embedded-checkout=true —----- TIME STAMPS: 0:00 intro 1:31 Emily Weiss 3:56 Into The Gloss 6:55 Building Glossier 13:08 Brick & Mortor 15:13 A different approach… 17:02 Glossier Play 18:48 Outta The Gloss 20:02 Glossier Struggles 22:21 Saved by “You” ——— AFFILIATE LINKS/CODES: CurrentBody: https://us.currentbody.com/ Code “KELLYGOOCH” for 10% off Natasha Denona: https://natashadenona.com/ Code “KELLYGOOCH” for 15% off Sigma Beauty: www.sigmabeauty.com/KELLYG Code “KELLYG” for 10% Kokie Cosmetics: https://www.kokiecosmetics.com/ Code “KELLY25” for 25% off Salt New Yor