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10 Jeans Only Old Money Wears (And Why It's Never Designer Denim)

Sep 23, 2026 · 42.2K views

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Format
Documentary
Category
Clothing
Products & items
jeans
Materials & techniques
denimselvedge denimraw denim
Styles & eras
1960s1870s

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Description10 Jeans Only Old Money Wears (And Why It's Never Designer Denim) Old money has never bought designer denim — and the reason has nothing to do with taste. It comes down to how the cloth is woven, and who still owns the loom. In this video we count down ten jeans that families with generational money have quietly wornMore
10 Jeans Only Old Money Wears (And Why It's Never Designer Denim) Old money has never bought designer denim — and the reason has nothing to do with taste. It comes down to how the cloth is woven, and who still owns the loom. In this video we count down ten jeans that families with generational money have quietly worn for decades, from the Levi's 501 shrink-to-fit and the Wrangler 13MWZ Cowboy Cut to the Japanese mills of Kojima, the last craft jeans maker left in London, and a one-man workshop in Oakland whose output is now permanently closed. Along the way: the 1873 patent that a tailor couldn't afford to file, why twill direction decides how your jeans age, the closure of Cone Mills White Oak in December 2017 after more than a century, True Religion's two bankruptcies in three years, and the silicosis deaths behind the distressed look nobody put on a price tag. If you've ever wondered why the most expensive jeans in a man's wardrobe are almost never the ones that cost the most, this is the answer. Which one surprised you? Drop it in the comments. #oldmoney #quietluxury #mensfashion #denim #selvedge #rawdenim #menswear #japanesedenim #levis #oldmoneystyle #heritagebrands 1. Cone Mills to Close White Oak Plant, Last American Selvedge Denim Mill — Heddels https://www.heddels.com/2017/10/cone-mills-close-white-oak-plant-last-american-selvedge-denim-mill/ 2. History of Japanese Denim (Kurabo KD-8, Kojima, Toyoda looms) — Redcast Heritage https://redcastheritage.com

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