Balmain Pre-Fall 2022: Welcome to Wonderland

Step into the future with the #BALMAINUNICORN Sneakers. Imagined in collaboration with Wonderland China, this glittering new realm between the digital and physical highlights the individuality and cutting-edge design of Olivier Rousteing's latest sneakers. In this universe, every member of the #BALMAINARMY - from singers and rappers to Extreme Sports stars and metaverse-inspired avatars - finds their way to embody the distinctive, futuristic Balmain vision with the Unicorn sneakers at their feet. #BALMAINPF22 Presented by Wonderland China Featuring INTO1-Mika, INTO1-Bo Yuan, INTO1-Patrick Chief Producer: @vicky_yincy on Instagram Executive Producer: @vic0407tao on Instagram Creative Director: @bo2bo.yeung on Instagram Creative Editor: @kuanzy_ on Instagram Stylist: @Yankcui, @henry_sankho on Instagram Art Director & Photographer: @momochen_c on Instagram