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Behind the scenes of the 2015 MYKITA Campaign "CITYSCAPES"

Feb 25, 2015 · 5.8K views

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Format
Campaign
Category
Eyewear
Houses
Mykita

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DescriptionView the campaign on https://mykita.com/ Strolling through the city ... and disappearing in the urban canyons that comprise new York. The city that has been documented extensively in countless books and movies – but never tires of offering something new to discover. The 2015 MYKITA campaign is set amidst the cityscapMore
View the campaign on https://mykita.com/ Strolling through the city ... and disappearing in the urban canyons that comprise new York. The city that has been documented extensively in countless books and movies – but never tires of offering something new to discover. The 2015 MYKITA campaign is set amidst the cityscapes of new York – at locations that open up unconventional perspectives of the metropolis: on a small city beach in Dumbo, across the roofs of Brooklyn and along the High Line, a now disused historic freight rail line elevated above the streets of Manhattan. The urban landscape comprising skyscrapers, linear facades and grey concrete provides the backdrop for the campaign, as well as an aesthetic contrast to the city’s greenery. New York-based photographer and artist Mark Borthwick has been working with MYKITA for the last seven years. He invited family members, friends and models to become subjects for the 2015 campaign. The making-of shows a look behind the scenes as well as some cherished insight into the method and madness of Mark Borthwick. Music by Hamilton Leithauser

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